Hola

I am a social, passionate, creative, and hard-working person who is worked in the design industry for the past 17 years.
My experience spans the public and private sectors in Colombia and Australia. My greatest strengths are my dedication to succeed, organisational skills and professionalism,
which have given me the ability to be successful in completing all projects. I thrive under pressure which allows me to give my best with all projects.
I love to explore new things and gain experience and knowledge as much as possible.

  • 2022 - 2023:

    Graduate Diploma of Management at Central Australia College.

    2017:

    Foundations of Calligraphy at RMIT

    2017:

    Brush Lettering with Barbara Enright & Carla Hackett

    2011:

    Diploma in Print and Media (Adobe creative suite) at Cymetria Training.

    2009:

    Development of Interactive and Multimedia Applications at Pontificia Universidad Javeriana.

    2006 - 2011:

    Graduated in Graphic Design and studied 4 Semester in Arts at Fundación Universitaria Jorge Tadeo Lozano.

  • SKILLS

    Motivated / Committed / Team worker / Social / Creative Spirit / Flexible / Practical / Respecful / Organised / Honest / Fast Learner / Motivated & Determined / Strong administrative and office coordination skills

    Excellent handling of interpersonal relationships and ability to work under pressure

    TECHNICAL

    Illustrator / Photoshop InDesign / Figma (Beginner Level) Microsoft Office 365 including Word Excel, PowerPoint / Outlook OneDrive / Forms / Canva / Apple Packaging / Screenprinting / Marketing collateral / Corporate identity / Textiles Design / Branding guidelines / Brand Development / Graphic Design / Art Direction Web Design / Layout Logo / Logotype / Artwork Visual Identity Corporate Identity Editorial Design Packaging Design Type Design / Infographic Exhibition Design Illustrations / Photography User Interface Design

  • 06/2023 - Current

    Senior Graphic Designer - Noumed Pharmaceuticals

    In charge of development of private label OTC and Rx pharmaceutical company working towards an increasing portfolio of product licenses. for porductes in ANZ.

    Designed and developed all aspects of packaging for a variety of pharmaceutical products including cartons, labels, blister packs, leaflets, and case configurations using Adobe Suite.

    Creation of templates quality process for Artwork and version control and maintenance of the artworks developed also control of codes used by products (e.g. Pharmacodes and Barcodes).

    Updating house design and other guides when appropriate ensuring the portfolio is in line with the local governing authorities’ guidelines (eg: TGO 91 and TGO 92), such as the TGA and Medsafe. Provide regulatory support related to packaging and leaflet design, submissions and changes.

    Provided support for internal and external marketing material including posters, published reports and logo designs.

    Assist and participated in the development and preparation of new and existing procedures (SOPs).

    03/2023 - 03/2023

    Senior Graphic Designer - Bastion Brands

    Bastion is dedicated to helping pharmaceutical brands stand for something and own a unique and compelling position in the market. My work has helped brands such as Pfizer, Abbott, Arrotex, Mundipharma, and Maynepharma.

    Produced high-quality designs encompassing newsletters, catalogues, web templates, brochures, and other promotional collateral, ensuring alignment with brand objectives and market positioning.

    Played a pivotal role in the establishment and maintenance of brand guidelines, visual identity, and governance programs, ensuring consistency and coherence across all brand touchpoints.

    Demonstrated strong leadership skills by effectively collaborating with agency partners spanning creative, brand, media, digital, and content disciplines.

    Executed design projects from concept to completion, adhering to project timelines and budgetary constraints while maintaining the highest standards of quality and creativity.

    Successfully managed multiple projects simultaneously, prioritizing tasks effectively to meet deadlines and exceed client expectations.

    03/2022 - 12/2022

    Restaurant and Bar Manager Salamanca Inn Hotel Hobart - Tasmania

    Maintained inventory for the Bar / Created and Designed drink and food menus / Determined employees' schedules / Maintained budget and monitors costs for the bar / Maintained and designed drink recipe documentation / Oversaw planning for special events / Ensured compliance with liquor, gaming and associated laws and regulations.

    Reconciliation and accounting of cash registers and EFTPOS terminals.

    Ensured customer satisfaction not only for the bar and the restaurant but also with all hotel guests with service and resolving issues when they arise.

    Designed all the graphic pieces that the restaurant and bar needed for the promotion of events, design of the menus and light boxes of the Bar and restaurant.

    11/2017 - 06/ 2021
    Artwork Designer - Pfizer
    Created graphic design solutions from concept through to completion. Responsible for the creation of the labelling specification templates as well as packaging design for all the products for the company.

    In charge of designing the guidelines for the Multipack project and also responsible for the corporate identity of Pfizer Mulgrave.

    Updated house design and other guides, ensuring the portfolio is in line with the local governing authorities’ guidelines (eg: TGA 91).

    Responsible for the creation of the shipper label for the export products. In charge of the implementation of serialization in products for the USA, EU and Saudi Arabia.

    03/2017 - 11/2017
    Senior Graphic Designer - CH2 Clifford Hallam Healthcare Pty Ltd

    Created graphic design solutions from concept through to completion. Design of corporate identity, branding, packaging design, collateral and promotional material, online Communications EDM, SEM (newsletters, banners, advertising), managing and tracking campaign results, design and update of marketing campaigns and additional work.

    07/2014 -11/2015
    Freelance Graphic Designer - SEACRET

    Catalogue design, corporate identity, branding and presentations of new products.

    04/2015 -08/2015
    Freelance Graphic Designer - PLENTY SMILES

    Design of campaign, collateral marketing material and also organisational branding.

    03/2015
    Freelance Graphic Designer - VIVIENNA LORIKEET

    Creation and design of organisational branding, and collateral marketing material.

    05/2014 - 03/2015
    Freelance Graphic Designer - EL DORADO

    Creation and design of organisational branding.

    09/2012 - 02/2013
    DESIGN COORDINATOR -CORPORACIÓN COLOMBIA INTERNACIONAL
    Colombia

    Developing concepts and artwork, creating graphic design solutions from concept through to completion. Responsible for developing and creating the print design for a wide range of print campaigns, publications and advertising.

    04/2009 - 02/2011
    PRINT DESIGN COORDINATOR - REPRESENTACIONES CONTINENTAL S.A.
    Colombia

    Creating graphic design solutions from concept through to completion.
    Responsible for developing and creating the print design for a wide range of prints.
    Involved in designing advertisements, brochures, handouts, flyers and online graphics.
    Working with a range of media, including photography, to create the final artwork. Designing pitches and presentations for the sales teams.

    11/2008 - 12/2008
    FRECUENCIA MYP LTD
    Colombia

    Developing concepts and artwork, creating graphic design solutions from concept through to completion. Responsible for developing and creating the print design for a wide range of print campaigns, publications and advertising for the pharmaceutical Merck.

    09/2007 - 04/2008
    ANDRES CARNE DE RES
    Colombia

    Designing advertising items for trademarks like advertising campaigns, branding, promotional items events and point-of-purchase or POP displays for the restaurant.
    Managing and controlling traffic and loyalty in each trademark.
    Monitoring and performing a quality review of printed items and mass communication suppliers own and deliver the entire design process from concept to execution and also ensure all work is in line with brand guidelines.

    11/2006 - 09/2007
    GRAPHIC DESIGNER COLNOTEX S.A
    Colombia

    Creating textile design, fabric designs and patterns for woven, knitted and printed materials used to make clothing, interior furnishings and other textile products, solutions from concept through to completion. Responsible for developing and creating textile designs for a wide range of products.

  • ENGLISH
    (C2)

    SPANISH
    (Native)

    FRENCH
    (B1)